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Case Study 104
Seamless Online Appointment Scheduling at the City’s Public Health Clinics

NYC Bureau of Public Health Clinics

Municipal Health Department
New York City
Patient Population: 8,400,000
Goals:
  • Implementing a patient-friendly self-scheduling system
  • Maintaining maximal data privacy

Challenge

New York City’s Bureau of Public Health Clinics (BPHC), including its network of sexual health clinics, serves thousands of patients across the city. These clinics faced a pressing need to modernize patient access with online appointment scheduling – while maintaining strict data privacy protections, particularly for services that are sensitive or stigmatized.

Solution

People.Health developed a secure, mobile-first self-scheduling system that allows patients to text a keyword to the clinic’s number and receive a private scheduling link. The experience is fully HIPAA-compliant, requires no login, and supports discreet access to appointments—ensuring privacy while improving convenience for patients. The system was designed with accessibility in mind, functioning across all mobile devices and available in multiple languages to reflect the city’s diversity.

Results

The new system helped transition walk-in patients to a more organized, appointment-based model without sacrificing accessibility or patient trust. Clinics reported reduced wait times, smoother patient flow, and improved reach into historically underserved communities—all while upholding the highest standards of privacy and discretion.

100,000+
appointments scheduled
NY Department of Health and Human Services
Blue NYC Health logo
Municipal Health Department
New York City
Patient Population: 8,400,000
People.Health deployed a dynamic calendar application that we were able to completely customize to our needs. We presented the team with many technical challenges, to which People.Health always responded with flexibility and creative ideas for workarounds. DOH clinical needs changed dramatically throughout the COVID pandemic and we were glad to work with such a responsive team.
Tamara Brantley, MPH
Director of Clinical Informatics, Bureau of Public Health Clinics, Department of Health and Mental Hygiene, New York City
NYC Health and Human Services

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