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Case Study 109
Central Massachusetts Podiatry

A Need to Reach Patients: Distributing Multimedia Patient Education and Promoting Services

Podiatrist Office
Worcester, MA
Patient Population: 185,000
  • Secure, expedient way to share patient resources
  • Increase online reviews


Central Massachusetts Podiatry’s doctors created a wealth of patient education materials, but lacked HIPAA-compliant ways to share that information with their patients digitally.


People.Health integrated Patient Education Genius with athenahealth so the doctors could launch and send their patients content right from their EHR. People.Health created custom patient messages (text and email) that contained the content the doctors wanted to send, as well as other relevant resources and an interactive chatbot to collect patient experiences and drive online reviews.


The Podiatrists can now send their custom patient education materials, along with other service promotions, directly to their patients from their EHR during the patient encounter. Patients now receive the custom patient educational materials via text and/or email and can also provide feedback on their experience of the visit via Google and Healthgrades reviews.

increase in Healthgrades reviews
increase in Google reviews
Central Massachusetts Podiatry logo
Podiatrist Office
Worcester, MA
Patient Population: 185,000
“Love Patient Education Genius and I use it every day. It is an easy add on to put in my personalized content such as videos, handouts and things we used to hand to all patients. Also, it documents the receipt in the chart for tracking purposes. Also, they have some cool functions to get more reviews online that is great and some other bells and whistles."
Dr. Donald Pelto
Patient Education Genius dashboard on a laptop